Privacy Policy

Last updated: 24 February 2026

Luna ("we", "us", "our") is operated by Recursively Curious. This policy explains how we collect, use, and protect your personal data when you use our AI-powered habit coaching service via WhatsApp.

1. Data We Collect

When you sign up and use Luna, we collect:

• Contact information — your phone number (required for WhatsApp messaging) and email address (if provided via our waitlist)
• Habit data — the habit you're building, your motivation, your daily check-in responses, and streak/progress information
• Conversation history — messages you send and receive through WhatsApp, stored to provide contextual coaching
• Usage data — anonymous page views on our website, collected via our self-hosted analytics

2. How We Use Your Data

We use your data to:

• Deliver personalised AI habit coaching through WhatsApp
• Send daily check-in messages at your chosen time
• Track your progress and streaks
• Improve the coaching experience

We do not sell your personal data or use it for advertising.

3. Third-Party Services

We use the following third-party services to operate Luna:

• Twilio — to send and receive WhatsApp messages. Your phone number and message content are processed by Twilio. See Twilio's Privacy Policy.
• Anthropic (Claude) — to generate AI coaching responses. Your conversation content is sent to Anthropic's API. See Anthropic's Privacy Policy.

We do not share your data with any other third parties.

4. Data Retention

We retain your data for as long as your account is active. Conversation history is kept to provide context-aware coaching. If you stop using the service, your data will be retained for up to 12 months and then deleted.

5. Your Rights

Under UK data protection law (UK GDPR), you have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your data ("right to be forgotten")
• Export your data in a portable format
• Withdraw consent for messaging at any time

To exercise any of these rights, message us on WhatsApp or email privacy@recursivelycurious.co.uk.

6. Opting Out

You can stop receiving messages at any time by replying STOP on WhatsApp. This will immediately pause all messages from Luna. You can resume by messaging us again at any time.

7. Analytics

Our website uses a self-hosted, privacy-focused analytics service (no cookies, no personal data collection) to track anonymous page views. No third-party analytics or tracking scripts are used.

8. Data Security

We take reasonable technical and organisational measures to protect your data, including encrypted connections (HTTPS), secure server infrastructure, and restricted access controls.

9. Children's Privacy

Luna is not intended for anyone under the age of 13. We do not knowingly collect personal data from children under 13.

10. Changes to This Policy

We may update this privacy policy from time to time. Significant changes will be communicated via WhatsApp or on our website. The "last updated" date at the top reflects the most recent revision.

11. Contact Us

If you have any questions about this privacy policy or how we handle your data, contact us at:
privacy@recursivelycurious.co.uk